Solution: NO MARKETING & MERCHANDISING

In my opinion the solution to this problem should be : 

Firstly, he should name his thella. 

2. A banner or a poster could be made & placed over the thella. 

3. Pamphlets could be created with the menu & could be circulated in the nearby resident & industrial area. 

4.  Most importantly, the thella needs better packaging. The packaging for the chole is clean and appropriate but the kulchas are packed in newspaper, which is harmful to people because the Kulchas are not dry therefore the toxins of the paper get onto the Kulchas, causing harm to the human body.

So, a better packaging system should be made which could have the name & the details of the thella on it. So that, people remember this place. 

Problem: NO MARKETING & MERCHANDISING

The problem for my Module 5Design Solution is that there is No Marketing & Merchandising of the Thella. Manoj believes in word of mouth advertising but that is not enough for people to know about his existence. Many people living, studying or working in the nearby places don’t even know about him. Manoj's thella is different from other matra kulcha walas. His unique selling proposition is the topping of garlic & chilli chutney with cottage cheese over kulchas. With better marketing, his thella could earn more profits as more people would know about him. 

Merchandise/ Product & Market

Manoj doesn’t believe in advertising through any flyers or websites, he believes in word of mouth

The unique selling point Is the fact that he tops his Kulcha which no other joint does.

He is rather insecure vis-à-vis competition because there are other Matar Kulcha joints around and he takes all of them as tough competition

Display: Manoj doesn’t specifically display his foods, like other joints do for example at Mcdonalds, instead he has a live counter where he makes his matar and kulcha, so that he serves it Hot for the customers.