Solution: NO MARKETING & MERCHANDISING

In my opinion the solution to this problem should be : 

Firstly, he should name his thella. 

2. A banner or a poster could be made & placed over the thella. 

3. Pamphlets could be created with the menu & could be circulated in the nearby resident & industrial area. 

4.  Most importantly, the thella needs better packaging. The packaging for the chole is clean and appropriate but the kulchas are packed in newspaper, which is harmful to people because the Kulchas are not dry therefore the toxins of the paper get onto the Kulchas, causing harm to the human body.

So, a better packaging system should be made which could have the name & the details of the thella on it. So that, people remember this place.