Sunday, 15 March 2015

Unique Selling Proposition

Manoj, the owner of the matar kulcha wala  takes other joints as a tough competition. Though his shop doesn't have a name & he believes in mouth to mouth advertising. His stall is very popular &
The USP 
of the matar kulcha wala  is the topping on the kulcha which no other joint does. The topping of the kulchas is the special spicy chutney which is made with Garlic (lasun) & Chilli (mirchi). The kulchas are then stuffed with cottage cheese (paneer).
He doesn't display his food like different food joints but he has a live counter where he cooks chole & kulche, and he serves it hot to his customers.

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